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 Social Media Editor - Gannett, Virginia, United States

Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Publishing
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 3C3KTY9f7SmWGFvwbaPECoRoenxxG1 / Latpro-3850675 
Date posted: Dec-24-2021
State, Zip: Virginia, 22107


Req #20079

Monday, December 13, 2021
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, .

The Cincinnati Enquirer, part of the USA TODAY NETWORK, is seeking a social media editor to join our audience engagement team.

The ideal candidate should have experience creating and optimizing visual content for social media, be able to effectively connect our journalism with audiences across social platforms and enjoy brainstorming creative ways to grow audiences on new and existing social and off-site platforms.

This position is part of the team that manages The Enquirers main branded accounts on Facebook, Instagram, Twitter, other social platforms and direct audience outreach. The team optimizes the distribution of our journalism on social platforms to attract and engage new audiences. They build trust with our audience by curating a voice on each social platform that reflects the personalities and interests of Cincinnatians while remaining a reliable source for accurate and timely news updates.

This role will focus heavily on growing our Instagram, Facebook and Twitter accounts and using those platforms to reach underserved audiences. Creating social graphics and audience engagement plans to reach younger audiences on emerging platforms will be a big priority in this role, as will be using social media to drive subscriptions.

We're looking for someone who is well-versed in emerging platforms, enjoys finding creative ways to explain the news on social media through a variety of mediums and has a strong sense of what resonates with the different audiences of our main social media platforms.

Candidates should have some experience managing social media at a news outlet, including during breaking news and live events, and be comfortable designing social graphics. Experience working on collaborative audience engagement projects is preferred. Knowledge of analytics tools such as CrowdTangle, Google Analytics, and social engagement insights is also a plus.


  • Help manage and develop growth strategy for Enquirers Instagram, Facebook and Twitter accounts.
  • Lead initiatives to reach younger and underserved audiences on emerging social platforms.
  • Pitch and produce visual content for Instagram and other social media platforms.
  • Collaborate with reporters and editors across the newsroom on social graphics and rollout plans for enterprise projects.
  • Monitor social media trends for story and content ideas.
  • Brainstorm and pitch audience engagement initiatives with user generated content.
  • Lead newsletter and push alert strategies.
  • Use analytics and surveys to tell us more about who our audience is and how to reach them.


  • Bachelor's or masters degree in communications, journalism or related field or equivalent combination of education and experience.
  • 1-3 years experience managing social media accounts for a news organization.
  • Experience creating visual news graphics optimized for social
  • Experience working with Canva or similar graphic design tools.
  • Experience using social management tools such as Social News Desk.
  • Experience working with Instagram, TikTok or other emerging social platforms and features is a plus.
  • Employment is contingent on passing a pre-employment, post-offer background check.

We are eager to learn more about you and how you fit this role. When you apply, dont limit your upload to a resume; show us what youve done. To do so, put together a single document file that includes the following, in this order:

Your resume one to two pages

A cover letter that outlines how you would approach the job

Links to 3-6 online samples of your work. Show us what youve written, produced, or had a hand in that best reflects what you can do in your desired role.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employees race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicants disability or religion, to complete this employment application and/or any other process in connection with an individuals application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.s Recruitment Department at
Other details
  • Job Family Editors of Frontline Journalists
  • Job Function Consumer
  • Pay Type Hourly

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