Spanish bilingual and Hispanic jobs since 1997. Diversity job fairs since 2006. employers     login   |   register - post a job
Hispanic Diversity Recruitment - best jobs for hispanic, latino & bilingual (spanish & portuguese) jobseekers
HOME
    Log me in!   |   Site Map   |   Help   
 Head of Digital Engagement - New York, New York, United States

   
Job information
Posted by: Gannett 
Hiring entity type: Other 
Work authorization: Existing work authorization required for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Marketing
 
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
 
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 5ZRV51ONrqGS4XRHt3gCHAsh8ppkxF / Latpro-3852672 
Date posted: Jan-07-2022
State, Zip: New York, 10003

Description

Req #19677

Thursday, January 6, 2022
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visitwww.gannett.com .

Head of Digital Engagement

Department Purpose:
User engagement and retention is a core focus area for Gannett | USA Today Network, especially as the organization is pursuing an ambitious multi-year goal for subscription led growth. As a part of the broader Growth Organization, this team is responsible for customer onboarding, engagement, loyalty, and churn mitigation.

The retention team works with several stakeholders esp. in product, technology, analytics, and marketing to help build strategies for meaningful and sustained net subscription growth. This team leverages subscriber lifecycle marketing, automated email journeys, onsite assets deployment, subscriber benefits & value strategy, online experience optimization as well as customer service and support communications to help retain subscribers.

Job Purpose:
The Head of DigitalEngagementwill be a senior member of the user retention team, driving subscription led net growth at Gannett | USA Today Network. This leader will lead a cross functional team to develop innovative strategies that deepen customer understanding, and ensure we address changing customer expectations. This role will be our lead customer champion and will continuously strive to identify any existing or upcoming challenges with product, price, or experience.

The ideal candidate willexcel in a fast-paced environment,have athoroughunderstanding of a subscription business model, know how to leverage data for decision making, and will be able to continuously learn fromresults.


Duties and Responsibilities:

  • Enterprise lead for digital subscriber engagement
  • Partner with content product, and user experience teams on developing customer centric tactics & strategic roadmap
  • Steer the effort around the customer benefit mapping, optimizing overall value to the customer and as a result improving the customer satisfaction scores
  • Leverage data and analytics (hands on) to monitor performance and derive actionable insights
  • Manage the cross functional effort on customer journey tracking and optimization
  • Lead the launch of the new customer loyalty program for our digital subscribers
  • Collaborate with research and insights, customer support as well as brand teams to understand and monitor the voice of customer; develop strategies to address any existing or potential issues
  • Oversee customer onboarding and activation program, for over 1.5 million digital subscribers
  • Build lifecycle marketing campaigns, leveraging automated Salesforce Marketing Cloud
  • Directly manage a team of 3 to 5 leads; lead an extended team working on customer engagement

Qualifications:

  • Bachelors degree in Business Administration, Psychology, Economics, Science, Engineering, or a related field
  • 10-12 years of total experience preferably in a new team / startup setting, leading customer engagement & loyalty programs
  • 5+ years of experience in managing cross functional teams
  • Expertise in lifecycle marketing, especially within email and social media
  • Innovator within the space of customer advocacy and value maximization
  • Expertise using data and analytics, for e.g. to understand customer satisfaction, web/mobile engagement, ROI optimization, churn prediction, social listening, A/B testing etc.
  • Efficient in MS Office Suite, most notably PowerPoint and Excel; experience with Google Analytics, Salesforce Marketing Cloud, Tableau

Preferred Qualifications:

  • Masters degree or equivalent in Business Administration, Psychology, Economics, Science, Engineering, or a related field
  • Leadership level experience in a customer advocacy role
  • Hands on analytics experience, with experience in working with complex databases
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employees race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicants disability or religion, to complete this employment application and/or any other process in connection with an individuals application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.s Recruitment Department at Recruit@gannett.com.
Other details
  • Job Family Marketing Operations
  • Job Function Marketing
  • Pay Type Salary

recblid jk92kaq5ndj4fjo10ergfattphh0wl



Requirements

None

 

Gannett requires you to fill in their on-line form which will open in a different window.

Enter your email address and click 'Apply':
       Apply
  Prefer not to enter your email? 


Follow the application instructions in the Job Description.