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 Content Marketer, Global Channel Marketing, Ad Platforms - Austin, Texas, United States

   
Job information
Posted by: Apple 
Hiring entity type: Retail 
Work authorization: Not Specified for United States
Position type: Direct Hire, Full-Time 
Compensation: ******
Benefits: See below
Relocation: Not specified 
Position functions: Other
 
Travel: Unspecified 
Accept candidates: from anywhere 
Languages: English - Fluent
 
Minimum education: See below 
Minimum years experience: See below 
Resumes accepted in: English
Cover letter: No cover letter requested
Job code: 200330383 / Latpro-3854680 
Date posted: Jan-23-2022
State, Zip: Texas, 78729

Description

Content Marketer, Global Channel Marketing, Ad Platforms

Austin , Texas , United States

Marketing

Summary

Posted: Jan 13, 2022

Weekly Hours: 40

Role Number: 200330383

At Apple, we believe in the power of technology to enrich people's lives. For the Ad Platforms team, this means creating digital advertising solutions that benefit marketers and enhance the experience people have on Apple devices while respecting their privacy. Apple Search Ads helps developers and marketers drive discovery of their apps on the App Store. Ads on Apple News and Stocks help advertisers promote their products alongside trusted content in a brand-safe environment. Join us and become a part of a team driven by values that put customers first while helping businesses grow. Are you a strategic marketing tactician who loves to do the work, revels in the details, and takes pride in copy writing and editing excellence? Do you have a deep understanding of performance marketing and the digital advertising landscape? If so, we'd love to hear from you. We're looking for an exceptional B2B content marketer to develop content that inspires consumer app marketers to maximize their business opportunity with our advertising solutions. We need a storyteller who can contextualize consumer and market trends and weave insights into compelling narratives that engage and educate our customers. Reporting to the Global Channel Marketing Lead, this person will help shape our content strategy, write content for channel programs and campaigns, and provide copy editing support to ensure accuracy, clarity, and consistency across deliverables. Example deliverables may include content for customer lifecycle emails, seasonal campaign landing pages, platform insights presentations, best practices guides, interactive learning modules, and more.

Key Qualifications

  • 3-5 years experience writing marketing content for a B2B brand, advertising platform, marketing or PR agency, or technology-focused publication. Prior content development experience for app marketer / developer audience is preferred.
  • Extraordinary written and verbal communication skills, attention to detail, and project management.
  • Proactive, self-starter who demonstrates creative and critical thinking.
  • Ability to learn and adapt quickly to changing priorities and needs.
  • Possess unquestionable personal code of ethics and integrity.

Description

The Content Marketer will work closely with channel and product marketing managers to develop multi-channel content plans informed by business objectives, customer use cases, and product functionality. This person will develop creative briefs, write short- and long-form copy, and provide copy editing support for channel marketing programs and campaigns. They'll drive consistency in our tone and approach across channel deliverables, champion ongoing improvements and updates to the style guide, and prioritize and manage content updates across deliverables to support feature enhancements and insights refreshes. Day-to-day, they will collaborate with the internal creative team, producers, and agencies on integrating content into final deliverables. They'll develop productive working relationships across geographically distributed teams, listen and socialize ideas to influence cross-program content decisions, and seek ongoing feedback to strengthen channel messaging.

Education & Experience

BA/BS - preference for degree in Communications, Journalism, Marketing, or related field.

Additional Requirements

  • Some travel required.





Requirements

See job description

 

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