VP/Director, Present Customer Analytics
OneMain Financial | |
paid time off, paid holidays, sick time, tuition reimbursement, 401(k) | |
United States, Delaware, Wilmington | |
April 26, 2024 | |
Position: VP/Director, Present Customer Analytics Location: Wilmington, DE
We are seeking a VP/Director of Present Customer Analytics to join our Marketing Analytics team. Analyzing and Marketing to Present Customers (PCs) is an essential pillar of OneMain's growth strategy. With over 2.5MM active customers, there are numerous opportunities to better understand their interests, motivations, and financial needs, and turn those insights into profitable marketing strategies. As a key member of the Marketing Analytics leadership team, this individual will manage a team of data-centric analysts, while partnering with the rest of the organization team to develop and execute new strategies. This role requires deep expertise in customer analytics/CRM, a strong customer-centric mindset, and cross-functional leadership skills. A successful candidate will have experience analyzing the drivers of customer engagement and loyalty, building cross-sell/upsell strategies, and partnering with channel owners to continuously improve communication with existing customers. Working with various partners, the role will also have responsibilities for strategy development and implementation, reporting/insight generation, and ad-hoc analyses spanning all aspects of the current customer lifecycle. In the Role
Requirements Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science. MBA or Masters with a focus on Marketing or related fields preferred or an equivalent combination of education and professional experience
Who We Are OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future. Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain. Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-time employees with:
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